Blue Wave Wireless has new, patent pending, hardware and a Web-based application suite that could rapidly change three multi-billion dollar industries. Blue Wave will deliver its innovative solutions globally to the Transportation industry and the Payment Industry, and in time to the Cellular/GPS industry, all of which are experiencing significant growth and adoption rates.

Market

With today's record-high fuel costs and number of vehicles on the road, companies, small and large, must closely manage their mobile fleet operations and look for ways to make these fleets more productive while also driving down expenses, such as insurance. Blue Wave's OrcaTrac™ hardware and Web service allows our customers to ensure that the closest driver to a pickup, delivery or service call, is dispatched and that drivers are at the locations where they say they are located or that hazardous materials such as fuel and chemicals remain at all times on the most effective and safest routes. In addition, if a vehicle is stolen, the OrcaTrac service will provide a cost-efficient solution to recover the vehicle.

Blue Wave's OrcaTrac offering is less expensive, easier to install and easier to use than any existing solution on the market today. Blue Wave makes fleet management solutions available internationally while affordable for small and medium companies for the first time in the industry. Fleet management solutions (vehicle location, tracking and recovery) currently used by the biggest and best-in-class companies, are cost prohibitive for smaller companies. In addition, everyday consumers, such as parents who want to ensure safety of their teenager-driver children, do not have access to affordable fleet management platforms that offer speed alerts and geographical 'fencing'. Blue Wave's hardware and Web-based, multi-lingual, service platform is fully integrated and currently being deployed and tested with industry leaders in 6 target markets (USA, Brazil, Colombia, Peru, Turkey, and Denmark.) The platform is currently being used operationally by Shell Oil and Motorola through our partners in the Nordic region in Europe.

More people and businesses around the world are using credit cards, debit cards, gift cards and cash than ever before. Blue Wave has developed the OrcaPay™ payment platform to be extremely attractive to consumers, easier to obtain than a credit card without the annual interest rates and fees, more convenient to use than debit cards and safer than cash. Using the OrcaPay platform, Merchants can realize substantial savings on processing fees and access to loyalty and gift card-type programs that until now have only been cost effective for large chains like Starbucks Coffee. OrcaPay enables every mobile subscriber to use mobile payments without requiring changes to their phones, POS terminals, or the network. In addition, by avoiding high card issuers' costs, the system overcomes the major current barrier to independent market development by enabling operators to participate in the fee revenue from transactions. The OrcaPay platform creates stored-value accounts and loyalty programs using mobile phones for identification, security and delivery of targeted ads. The platform also enables wireless connectivity for traditional dial-up POS terminals, and location-based timestamps for payment transactions at the point-of-delivery or point-of-service. Our payment platform is ready for deployment, and we have partnered with Sonofon (Denmark's second largest mobile carrier, with over 2 million subscribers) to provide a city-specific test prior to our expected launch country-wide in Denmark in April 2008.

Blue Wave's target markets for its suite of vehicle location, fleet management and payment services include US and developed European markets as well as emerging economies. The Blue Wave fleet management solution opens up the $5 billion Automatic Vehicle Location (AVL) market and over 100 million worldwide fleet and mobile service vehicles previously excluded from AVL/fleet management services due to prohibitive costs and disruptive and costly equipment installation. In the payment industry, Blue Wave addresses the global market for mobile payments, which, according to Juniper Research, will grow from approximately $2 billion in 2008 to $22 billion in 2011, with additional mobile banking transactions of over $550 billion.
By adding substantial applications that require cellular and GPS services, Blue Wave's offerings drive growth in use of these services. Blue Wave expects to partner with cellular providers and other market participants in co-marketing and revenue-sharing relationships.

Contact Us

Blue Wave Wireless, Inc.

1840 Gateway Drive, Suite 200
Foster City, CA 94404

Tel. 650-520-0517
Fax: 415.765.1565

E-mail: info@bluewavewireless.com